No SDES-2019-1
Title Tie to community as a proxy of competency to fill the gap between intended and actual pro-environmental behavior in urban settings
Author Yoshinori Nakagawa, Koichiro Mori, Takeshi Nishimura and Kengo Hayashi
Abstract It is essential to encourage worldwide pro-environmental behaviors among an increasingly urban population. Understanding the gap between intended and actual pro-environmental behavior is crucial for developing effective intervention measures. The present study aimed to identify a variable that could serve as a proxy for urban individuals’ overall competence to fill this gap. Data was collected from 366 residents living in highly urbanized Japanese municipalities with a population density of 7088/km2 or higher. It found that community ties, as measured by Theodori’s (2004) community attachment scale, moderated the intention-behavior gap. This was also true when only resource-saving behavior, conventionally regarded as being in the private sphere, was considered when scoring individuals’ pro-environmental behavior, which suggests that this behavior is much more social than previously realized. The practical implications of these findings are also discussed.
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